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GameStart 2016 returns to wow gamers in October;Singapore-based game developer Daylight Studios announces partnership with Japanese mobile marketing leader Adways

Following the success of its first two instalments, GameStart Asia will be returning for its third edition from 7 to 9 October 2016 at Suntec City Convention Centre Hall 405 and 406.

Crowds gather to watch a starcraft match during gamestart 2015

Over 17,000 visitors from Singapore and the region attended the event in 2015, and this
year will see the return of favourites as well as new and exciting content for gamers of all
tastes, including showcases and previews, eSports, indie games, retro gaming, cosplay

Regular updates will be available at and and more announcements will be made in the coming

Singapore-based game developer Daylight Studios announces partnership with Japanese mobile marketing leader Adways

Adways Inc (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura) is pleased to
announce it has invested in Singapore based game developer, Daylight Studios, Pte. Ltd. (Head
Office: Singapore, CEO: Don Sim) as well as partnering with its wholly-owned subsidiary, Quest DropPte. Ltd. (Head Office: Singapore, CEO: Don Sim), a mobile games publisher, operator, and service provider in Southeast Asia. This partnership is aimed at enhanced support of Southeast Asian
expansion for mobile game developers and publishers.

Southeast Asia is gearing up to be a key battleground for mobile games. According to Newzoo,
mobile game revenue in the region has already reached US$673M in 2015 and will approach
US$1.3B by 2017. (Source: Newzoo)

Besides being a Southeast Asian mobile game publisher, Quest Drop has established an
infrastructure that provides a complete suite of services to support game publishing into Southeast
Asia, ranging from device and user testing, game localization, live operations, customer support,
community management, and local marketing. Quest Drop’s strategy in Southeast Asia is to acquire
key partners throughout the region into its infrastructure to provide the best support for its clients
and partners. Quest Drop has established its first branch office in Bangkok, Thailand, and aims to set
up two further branch offices in Indonesia and Vietnam.

Through its partnership with Quest Drop, Adways is able to enhance their support of Southeast
Asian expansion for mobile game developers and publishers, combining Quest Drop’s
market-leading game operations with Adways’ best mobile marketing services. Furthermore,

Adways and Quest Drop will work together to develop new advertising products and services.

“This partnership between Adways and Quest Drop marks the beginning of a stronger and more
robust offering of publishing support for all publishers in the SEA region.”

“By combining our online marketing services and Quest Drop's end to end publishing services, we
believe we can strongly support more mobile game developers to enter SEA markets.”
Adways will continue to contribute an expansion of the market by supporting the business of app
developers by developing and providing innovative marketing services to the world.
About Quest Drop Pte. Ltd.

Established in 2014. Quest Drop is a wholly-owned subsidiary of Daylight Studios Pte. Ltd., with the
aim of being the bridge that brings the highest quality games from outside of Southeast Asia into
the Southeast Asian market, Quest Drop provides top-quality live operations, localization, payment,
and marketing services for mobile games throughout the region. Within its first year, Quest Drop
has established key partnerships, such as Codapay, Unipin and many others.

  • About Daylight Studios Pte. Ltd.
Daylight Studios is a Singapore-based game developer established in 2011, which has developed a
number of titles, including “Holy Potatoes! A Weapon Shop?!”, which successfully launched globally in 2015 for PC/Mac/Linux. “Holy Potatoes! A Weapon Shop?!” players have uploaded over 600 videos on YouTube, amounting to more than 4.3M views, resulting in a global top 5 seller’s rank on Steam (Windows) and top 3 seller’s rank (Mac).

  • About Adways Inc

Adways is a leading mobile marketing company based in Tokyo, Japan. Adways provides top-class,
in-house ad tech, ranging from Asia’s largest ad network, AppDriver, to tracking analytics, PartyTrack and serves as preferred agency of top-class advertising partners. Now, with over 1,000 multinational employees in 12 countries and regions, Adways is supporting the business of app developers.